As part of their marketing campaigns, businesses will often consider running trade promotions. Trade promotions can differ greatly depending on the business, however, in summary, they enable customers of the business who make a purchase to enter into a random draw for the chance to win a prize.
What is often overlooked is that trade promotions are subject to complex legal requirements. These can vary significantly, particularly when a promotion spans multiple states or territories. Each jurisdiction will have its own rules and regulations, as well as a separate regulatory authority that could require a permit before the promotion can legally be conducted.
Our team can work with your business at every stage of a trade promotion – from planning and drafting competition terms and conditions, to obtaining all necessary regulatory approvals or permits. In addition to this, we can leverage our advertising law expertise to ensure that all associated marketing materials fully comply with the relevant legal requirements.
If you have any marketing, advertising or trade promotion queries, please contact our team on (03) 8658 0040.
