While all business owners understand their assets are valuable, sometimes the things you cannot see are one of your business’s most valuable assets. Whether it’s your brand, designs or proprietary know-how, protecting your intellectual property is essential to maintaining your competitive advantage and ensuring others do not, without your permission, benefit from what you have created.

At Johnstone and Reimer, we provide clear, practical advice to help you identify, protect and manage your intellectual property at every stage of your business. From early development through to commercialisation and enforcement, we work with you to ensure your intellectual property is protected.

Our approach is focused on providing advice that is straightforward and commercially useful. That means not only protecting your rights but also helping you use them effectively – whether through licensing, collaboration, or strategic agreements with customers, suppliers, or partners.

At Johnstone and Reimer, we can assist with:

  • Trademark advice and registration (including registering your business name to ensure your exclusive right to use that name)
  • Drafting intellectual property licences and assignment agreements
  • Advising on branding, business names and related risks
  • Assisting with intellectual property disputes and enforcement of your rights

We take the time to understand your business and tailor our advice accordingly, so you can confidently protect and grow the value of your intellectual property. If you have any intellectual property queries, feel free to get in touch with our team on (03) 8658 0040.